About us

We’re your go-to team when it comes to advertising tech and data harvesting.

We mix a potent combination of digital marketing strategy with a generous splash of creative juices and blend in technology-focused, customised solutions as a chaser.

IWEM is an international digital team specialised on technology startups and IT-companies.

We are professionals with over 13 years of experience working in different markets: the US, Europe, MENA and CIS.

We focus on SaaS, FinTech, AI/ML, AR/VR, EdTech, and Crypto/Blockchain. We also have experience in FMCG, E-commerce, HoReCa, Auto, Real Estate, Jewellery, Pharma, and Beauty.

Drop us a line and we’ll see what we can do for you.


Ann has over 14 years of experience in strategic marketing consulting and IT development. In 2020, she concentrated into SaaS and Tech startups and since then, has helped over 20 projects to build a product marketing strategy and achieve their goals. Ann holds a Master's degree in engineering in a joint programme from The National Research University of Electronic Technology and Cadence Design Systems (USA).

Co-founder, Strategic and Product Marketing Expert (14 years experience)

Anastasia is a global digital marketing consultant with over 7 years of technical digital marketing experience. She allows startups and technology companies to develop new markets through highly specialized growth marketing knowledge in the US, Europe, the MENA and CIS regions. Anastasia is a student at Stanford University in the direction of Design Thinking & Creativity.

Co-founder, User Acquisition & Retention Expert (7 years experience)

Yaroslav specializes in a developing and managing the on-site and off-site SEO through content, backlinks and technical strategies across the group. Responsible for ensuring all group-owned websites are up to date with the latest SEO best practices and content is being optimised to drive an increase in organic search traffic.

SEO Expert, website developmnet (12 years experience)

Working since 2015 in the industry, Hellen completes the full cycle of project development and implementation of digital, mobile and PC applications. She's engaged in analytics architecture and pipeline automation. She has expertise in understanding data, visualization, analyzing and getting insights. Also have a lot of experience in marketing analyst.

Lead Analytics (8 years experience)

Helga is a driven and successful digital native with experience delivering and implementing content and social strategies, writing long and short form copy, producing high-quality content, community management, analytical reporting and managing influencer campaigns. She has worked in-house, agency side and across B2C and B2B comms.

Content Marketing Expert (include SMM, comunity management) (6 years experience)

Daniel is a performance marketing expert and optimisation specialist with an inquisitive, analytical mindset and unique approach to driving success. Through developing multichannel strategies, he can push boundaries, change commercial mindsets, improve funnel efficiency and drive optimisation measures that deliver tangible results.

Head of Performance (9 years experience)

Raphael is an experienced Media Strategist with a demonstrated history of working in the marketing and advertising industry. She focused on business growth through multi-channel strategies within a fast moving industry.

Media Strategiest

Luke has experience SERM & ORM executive with a demonstrated history of working with Tech clients. Proficient in using social media listening/ analytics tools to measure and monitor social activity and provide recommendations to clients for tweaking their strategies and help them improve their campaigns, tactics, communications etc.

SERM & ORM Expert

Paty is passionate about the potential of clean and accessible data to optimize the end user experience and generate new insights. She is innovator who excels in the challenge of accurate and efficient solutions for difficult situations in different fields such as the online, the retail and tech. Vast experience in data mining, predictive modelling, anomaly detection and data visualization, focused on providing accurate & fast insights.

Data Scientist


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